The Pack Brand - Hot Dog Cafe

Brand Design

The Pack is a branding concept of a hot dog cafe near the beaches of Queen Street. The Pack's intentions are to attract city urban 30-35 year old professionals of unmarried status and no children to find the ideal hangout with fellow sports-minded friends. Out of their restaurant experience, they want a fun environment that takes them away from their hard life of professional work,as well as purchase their food quickly and easily.

The brand portrays the orange and blue complementary colors in order to show its sporty connection as orange represents strong vitality, and blue represents its loyalty to its team. The designs also incorporates the Plakatil style of a single object accompanied with another single text portraying the message, as well as graphic icons displaying speakers, baseballs, and other various sport-related Graphics.

Stationery Design

The Pack's stationery consists of their business card, letterhead and envelope. Although The Pack is an advocate of casual escape to enjoying your sports teams, our letters are much more professional in design to bring better relationships with both businesses and employees. The business card however, retains a balance of both professional & good old-fashioned fun personality to be with all sports-loving fans of The Pack.